Course curriculum

    1. Your Pre-Workshop Checklist

    2. How To Get Workshop Ready

    3. How To Open Up Your Session

    4. How To Warm Up The Room

    1. How To Introduce Brand Substance

    2. Brand Purpose Pre-Frame

    3. Brand Purpose Exercise

    4. Brand Vision Pre-Frame

    5. Brand Vision Exercise

    6. Brand Mission Pre-Frame

    7. Brand Mission Exercise

    8. Brand Values Pre-Frame

    9. Brand Values Exercise

    1. How To Introduce Brand Positioning

    2. Audience Persona Pre-Frame

    3. Audience Persona Exercise Part 1

    4. Audience Persona Exercise Part 2

    5. Audience Persona Exercise Part 3

    1. Our Competitors Pre-Frame

    2. Competitor Analysis Exercise

    3. Our Difference Pre-Frame

    4. Our Difference Exercise

    1. How To Introduce Brand Persona

    2. How To Introduce Brand Archetypes

    3. Customer Attributes & Brand Role Exercise

    4. Brand Attributes Exercise

    1. How To Conclude The Workshop

    2. Your Workshop Value & Differentiator

    3. Post Workshop Review

    4. Workshop Review Presentation

About this course

  • $197.00
  • 30 lessons