Course curriculum

    1. Introduction

    2. Workshop Toolbox Overview

    3. Discovery Session vs Brand Strategy Workshop

    4. What Is A Brand Strategy Workshop

    5. Brand Strategy Fundamentals

    6. The Power Of Collabouration

    7. Discovery Session Structure Pt. 1

    8. Discovery Session Structure Pt. 2

    9. The Creativity Of The Workshop

    10. Strategist vs Marketing vs Manager

    11. The Brand Strategy Development Process

    12. Workshop Goals & Outcomes

    1. The Phases Of The Workshop

    2. How To Map The Workshop Agenda

    3. Why You Need Preliminary Research

    4. How Do Conduct Audience Research

    5. BONUS - Uncover Your Perfect Customer

    6. How To Conduct Competitor Research

    7. How To Customise Your Workshops

    8. In-Person vs Remote

    1. Show Up As A Branding Specialist

    2. How To Overcome Anxiety Of Public Speaking

    3. Your Role In The Workshop

    4. The Workshop Masterclass

    5. How To Document Your Workshops

    6. Timing Workshops Like A Pro

    7. Arm Yourself With Workshop Tools

    8. The Power Of Your Exercises

    9. 15 Of The Best Facilitation Techniques

About this course

  • $197.00
  • 29 lessons