B2.1 - Workshops Part 1: Fundamentals
Master the core skills of workshop facilitation, from planning and preparation to setting up an engaging environment for collaboration.
Introduction to Workshops #1 - Fundamentals
Introduction
Workshop Toolbox Overview
Discovery Session vs Brand Strategy Workshop
What Is A Brand Strategy Workshop
Brand Strategy Fundamentals
The Power Of Collabouration
Discovery Session Structure Pt. 1
Discovery Session Structure Pt. 2
The Creativity Of The Workshop
Strategist vs Marketing vs Manager
The Brand Strategy Development Process
Workshop Goals & Outcomes
The Phases Of The Workshop
How To Map The Workshop Agenda
Why You Need Preliminary Research
How Do Conduct Audience Research
BONUS - Uncover Your Perfect Customer
How To Conduct Competitor Research
How To Customise Your Workshops
In-Person vs Remote
Show Up As A Branding Specialist
How To Overcome Anxiety Of Public Speaking
Your Role In The Workshop
The Workshop Masterclass
How To Document Your Workshops
Timing Workshops Like A Pro
Arm Yourself With Workshop Tools
The Power Of Your Exercises
15 Of The Best Facilitation Techniques
Workshops #1 - Fundamentals