B1.6 - Visual Identity & Brand Presence
Design a distinctive visual identity, from logos to color palettes, that aligns with your brand strategy. Build a cohesive and visually appealing brand presence.
Introduction To Visual Identity Strategy
Strategic Design Is Visual Thinking
The Significance Of The Logo
How To Build A Visual Identity With Strategy
Achieve The Visual Identity Goal Of Recall
How To Craft A Visual System That Works
Characteristics Of Effective Logo's
EXAMPLES: Inspirational Logo's
Leverage The Psychology Of Colour
Leverage The Personality Of Typography
Leverage The Visual Human Brain
EXAMPLES: Brand Identity System
A Strategic Design Approach
How To Create An Effective Style Guide
Visual Identity Strategy Cheatsheets & Workbooks