B1.1 - Brand Positioning (1-3)
Position your brand clearly in the minds of customers. Develop positioning that separates you from competitors and builds lasting brand equity.
Why Positioning Is The Cornerstone Of Strategy
The Main Players Of Positioning
Deep Dive Into The Lives Of Your Audience
Uncover Your Perfect Customer
Find Gold From Your Competitive Analysis
The Good, The Bad And The Gaps
How To Find Your Purple Cow
EXAMPLE: Subtle Difference, Big Impact
Make A Difference To The Right Group
How To Discover Your Difference (EXAMPLES)
CASE STUDY Razor Brand Positioning
How To Develop Your Positioning Strategy
Assessment: Brand Positioning