Course curriculum

    1. Introduction To Brand Personality & Archetypes

    2. The Impact Of This Old Fashioned Tactic

    3. How To Make Human Connections

    4. Develop Your Personality With Science

    5. How To Keep Your Personality Defined

    6. Uncover Your Audience Archetype

    7. Discover The Archetype Framework

    8. The Outlaw

    9. The Magician

    10. The Hero

    11. The Lover

    12. The Jester

    13. The Everyman

    14. The Caregiver

    15. The Ruler

    16. The Creator

    17. The Innocent

    18. The Sage

    19. The Explorer

    20. Identify Your Brand Role

    21. How To Use The Archetypal Mix Formula

    22. Build Your Personality Around Your Audience

    23. Bring Your Human Brand To Life

    24. EXAMPLE: Simple Personality Expression

    25. EXAMPLE: From The Outlaw To The Creator

    26. EXAMPLE: The Personality Of London

    27. The Brand Interview Technique

    28. How To Apply Your Persona Attitude

    29. Brand Personality & Archetypes Cheatsheets & Workbooks

    1. Assessment – Personality voice

About this course

  • $197.00
  • 30 lessons