Course curriculum

    1. Introduction To Brand Personality & Archetypes

    1. The Impact Of This Old Fashioned Tactic

    2. How To Make Human Connections

    3. Develop Your Personality With Science

    4. How To Keep Your Personality Defined

    5. Uncover Your Audience Archetype

    6. Discover The Archetype Framework

    7. The Outlaw

    8. The Magician

    9. The Hero

    10. The Lover

    11. The Jester

    12. The Everyman

    13. The Caregiver

    14. The Ruler

    15. The Creator

    16. The Innocent

    17. The Sage

    18. The Explorer

    19. Identify Your Brand Role

    20. How To Use The Archetypal Mix Formula

    21. Build Your Personality Around Your Audience

    22. Bring Your Human Brand To Life

    23. EXAMPLE: Simple Personality Expression

    24. EXAMPLE: From The Outlaw To The Creator

    25. EXAMPLE: The Personality Of London

    26. The Brand Interview Technique

    27. How To Apply Your Persona Attitude

    28. Brand Personality & Archetypes Cheatsheets & Workbooks

    1. Assessment – Personality voice

About this course

  • $197.00
  • 30 lessons