B1.8 - Strategy Bootcamp (Replay)

An immersive experience where you apply your knowledge to real-world scenarios. Gain hands-on practice to solidify your strategy development skills.

Buy $497.00

Course curriculum

1. Welcome To The Bootcamp
2. What To Expect
3. The Brand You'll Build
4. Bootcamp Curriculum
5. Client Engagement
6. Brand Strategy Folder Structure
7. Brand Exploration (Questionnaire)
8. WK0: Group Session 1
9. WK0: Group Session 2
1. Week 1 Intro: Brand Strategy Mindset
2. How To Psychologically Reposition As A Brand Master
3. The Imposter Inside
4. The Guide Your Prospect Needs
5. The Consultant & The Coach
6. The Strategic Brand Anatomy
7. How Branding Influences Marketing
8. The Brief History Of Branding
9. How To Avoid The Common Path To Failure
10. The Critical Role Of Strategy
11. Week 1 Review
12. Group Coaching: Week 1 Mindset Session 1
13. Group Coaching: Week 1 Mindset Session 2
1. Week 2 Intro: The Brand Within
2. Discover The Human Brand
3. The Honest Role Of Authenticity
4. Finding And Aligning Internal Belief Systems
5. Starting With Why
6. Pepsi Example: Brand Authenticity Fail
7. The To Develop A Meaningful Brand Purpose
8. TOMS Example: Helping A Cause
9. Dove Example: Raising Awareness
10. How To Establish An Ambitious Vision
11. Real Brand Examples: Brand Vision
12. How To Develop A Committed Mission
13. How To Develop Your Mission Statement
14. How To Shape Your Reputation With Behaviour
15. Real Brand Examples: Brand Values
16. How To Develop Brand Values
17. Week 2 Review
18. Week 2: Assignment #1
19. Playbook: The Brand Within
20. Workbooks / Tools: The Brand Within
21. Over The Shoulder: The Brand Within
22. Group Coaching Week 2 Session 2
1. Week 3 Intro: Positioning 1 - Audience & Competitor Research
2. Why Positioning Is The Cornerstone Of Strategy
3. The Main Players Of Positioning
4. Deep Dive Into The Lives Of Your Audience
5. Uncover Your Perfect Customer
6. Sparktoro + Rand (Intro + Pricing + Interview)
7. Find Gold From Your Competitive Analysis
8. The Good, The Bad And The Gaps
9. Week 3 Review
10. Week 3: Assignment #2
11. Playbook: Audience & Competitor Research
12. Workbooks / Tools: Audience & Competitor Research
13. Over The Shoulder: Audience & Competitor Research
14. GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 1
15. GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 2
1. Week 4 Intro: Positioning 2 - Differentiation Strategy
2. How To Find Your Purple Cow
3. Example: Subtle Difference, Big Impact
4. Make A Difference To The Right Group
5. How To Discover Your Difference (Examples)
6. Creative Positioning Process: Brand Games & Associations
7. How To Develop Your Positioning Strategy
8. Case Study: Razor Positioning
9. Over The Shoulder: Differentiation Strategy
10. OPTIONAL: Ulli Appelbaum Interview
11. Week 4: Review
12. Week 4: Assignment #3
13. Playbook: Develop Your Differentiation Strategy
14. Workbooks / Tools: Differentiation Strategy
15. BONUS: Coaching Call with Sebastian Thalhammer
16. GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 1
17. GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 2
1. Week 5 Intro: Branding Psychology & Neuroscience
2. How Use Science To Elevate Your Expert Position
3. How To Leverage Neuroscience To Connect
4. How To Use The Psychology Of Simplicity
5. How To Steal Hearts Through Emotion
6. EXAMPLES: Emotion In Branding #1
7. EXAMPLES: Emotion In Branding #2
8. The Emotional Before & After States
9. How To Influence With Neuroscience
10. 5 Keys To Effective Neuromarketing
11. CASE STUDY A Taste Of Neuromarketing
12. EXAMPLE: Neuromarketing In Action
13. Week 5: Review
14. Coaching Session 1
15. Coaching Session 2
1. Week 6 Intro: Brand Archetypes & Personality
2. The Impact Of This Old Fashioned Tactic
3. How To Make Human Connections
4. Develop Your Personality With Science
5. How To Keep Your Personality Defined
6. Uncover Your Audience Archetype
7. Discover The Archetype Framework
8. The Outlaw
9. The Magician
10. The Hero
11. The Lover
12. The Jester
13. The Everyman
14. The Caregiver
15. The Ruler
16. The Creator
17. The Innocent
18. The Sage
19. The Explorer
20. Identify Your Brand Role
21. How To Use The Archetypal Mix Formula
22. Build Your Personality Around Your Audience
23. Bring Your Human Brand To Life
24. EXAMPLE: Simple Personality Expression
25. EXAMPLE: From The Outlaw To The Creator
26. EXAMPLE: The Personality Of London
27. The Brand Interview Technique
28. How To Apply Your Persona Attitude
29. Week 6: Review
30. Week 6: Assignment #4
31. Playbook: Develop Your Brand Personality
32. Workbook / Tools: Brand Archetypes, Personality & Voice
33. Over The Shoulder: Brand Archetype, Personality And Voice
34. Group Coaching - Week 6 - Session 1
35. Group Coaching - Week 6 - Session 2
1. Week 7 Intro: Brand Messaging Framework
2. The Modern Brand Messaging Structure
3. Develop Primary Core Message
4. Develop Your Secondary Core Message
5. Use The Framing Technique For Endless Content
6. How To Avoid Killing Your Message
7. Inject Effective Messaging Characteristics
8. How To Craft Compelling Copy
9. Week 7: Review
10. Week 7: Assignment #5
11. Playbook: Develop Your Brand Messaging Framework
12. Workbooks / Tools: Brand Messaging Framework
13. Over The Shoulder: Brand Messaging Framework
14. Group Coaching Week 7 - Session 1
15. Group Coaching Week 7 - Session 2
1. Week Intro: Brand Storytelling Framework
2. History, Science And Emotions Of Storytelling
3. How To Craft A Modern Story Framework
4. Step Aside For The Hero
5. The Hero's Journey
6. The Audience's Journey
7. How To Write An Effective Story
8. How To Use Message Blocks, Story Blocks & Micro Stories
9. EXAMPLES Brand Storytelling #1
10. EXAMPLES Brand Storytelling #2
11. How To Tell Your Modern Story
12. Week 8: Review
13. Week 8: Assignment #6
14. Playbook: Develop Your Brand Storytelling Framework
15. Workbook / Tools: Brand Storytelling Framework
16. Over The Shoulder: Brand Storytelling Framework
17. Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 1
18. Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 2
1. Week 9 Intro: Brand Naming, Tagline & Hooks
2. The Critical Role Of The Tagline
3. EXAMPLES: Iconic Taglines
4. How To Develop An Unforgettable Tagline
5. The Significance Of The Brand Name
6. How To Develop A Name With A Message
7. Inject Your Promise Into Everything You Do
8. Increase Your Value With A Hook And Pitch
9. Week 9: Review
10. Week 9: Assignment #7 (Optional)
11. Playbook: Develop Your Brand Name, Tagline & Hooks
12. Workbook / Tools: Develop Your Brand Name, Tagline & Hooks
13. Over The Shoulder: Brand Naming, Tagline & Hooks
14. Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 1
15. Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 2
1. Week 10 Intro: Strategic Visual Identity Development
2. Strategic Design Is Visual Thinking
3. The Significance Of The Logo
4. How To Build A Visual Identity With Strategy
5. Achieve The Visual Identity Goal Of Recall
6. How To Craft A Visual System That Works
7. Characteristics Of Effective Logos
8. EXAMPLES: Inspirational Logos
9. Leverage The Psychology Of Colour
10. Leverage The Personality Of Typography
11. Leverage The Visual Human Brain
12. EXAMPLES: Brand Identity System
13. A Strategic Design Approach
14. How To Create An Effective Style Guide
15. Week 10: Assignment #8
16. Week 10: Assignment #8
17. Playbook: Develop Your Strategic Visual Identity
18. Workbook / Tools: Strategic Visual Identity
19. Over The Shoulder: Strategic Visual Identity Development
20. Group Coaching - Week 6 - Group Coaching - Strategic Visual Identity
1. Week 11 Intro: Brand Master Guide Development
2. Brand Strategy Presentation
3. Brand Master Guide Example - OPR
4. Brand Master Guide Example - Bipolar Empath
5. Brand Master Guide Example - Accent Academy
6. Brand Master Guide Example - Soaring Life
7. Brand Master Guide Example - UNICO (Spanish)
8. Over The Shoulder: Brand Master Guide Development
9. BMB Playbook 8 of 8 - Strategic Visual Identity
10. Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 1
11. Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 2

About this course

$497.00
205 lessons

B1.8 - Strategy Bootcamp (Replay)

Course curriculum

WK0: Bootcamp Orientation

WK1: Brand Strategy Mindset

WK2: The Brand Within

WK3: Positioning #1 - Audience & Competitor Research

WK4: Positioning #2 - Differentiation Strategy

WK5: Branding Psychology & Neuroscience

WK6: Brand Archetypes & Personality

WK7: Brand Message Framework

WK8: Brand Storytelling Framework

WK9: Brand Naming, Tagline & Hooks

WK10: Strategic Visual Identity Development

WK11: Brand Guidelines Development

About this course