Brand Master Bootcamp (Full Curriculum Replay)

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Course curriculum

1. 0.1 - Welcome To The Bootcamp
2. 0.2 - What To Expect
3. 0.3 - The Brand You'll Build
4. 0.4 - Bootcamp Curriculum
5. 0.5 - Client Engagement
6. 0.6 - Brand Strategy Folder Structure
7. 0.7 Brand Exploration (Questionnaire)
8. 0.8 WK0: Group Session 1
9. 0.9 WK0: Group Session 2
1. 1.1 - Week 1 Intro: Brand Strategy Mindset
2. 1.2 - How To Psychologically Reposition As A Brand Master
3. 1.3 - The Imposter Inside
4. 1.4 - The Guide Your Prospect Needs
5. 1.5 - The Consultant & The Coach
6. 1.6 - The Strategic Brand Anatomy
7. 1.7 - How Branding Influences Marketing
8. 1.8 - The Brief History Of Branding
9. 1.9 - How To Avoid The Common Path To Failure
10. 1.10 - The Critical Role Of Strategy
11. 1.11 - Week 1 Review
12. 1.13 Group Coaching: Week 1 Mindset Session 1
13. 1.14 Group Coaching: Week 1 Mindset Session 2
1. 2.1 - Week 2 Intro: The Brand Within
2. 2.2 - Discover The Human Brand
3. 2.3 - The Honest Role Of Authenticity
4. 2.4 - Finding And Aligning Internal Belief Systems
5. 2.5 - Starting With Why
6. 2.6 - Pepsi Example: Brand Authenticity Fail
7. 2.7 - The To Develop A Meaningful Brand Purpose
8. 2.8 - TOMS Example: Helping A Cause
9. 2.09 - Dove Example: Raising Awareness
10. 2.12 - How To Establish An Ambitious Vision
11. 2.13 - Real Brand Examples: Brand Vision
12. 2.14 - How To Develop A Committed Mission
13. 2.15 - How To Develop Your Mission Statement
14. 2.16 - How To Shape Your Reputation With Behaviour
15. 2.17 - Real Brand Examples: Brand Values
16. 2.18 - How To Develop Brand Values
17. 2.19 - Week 2 Review
18. 2.20 - Week 2: Assignment #1
19. 2.21 - Playbook: The Brand Within
20. 2.22 - Workbooks / Tools: The Brand Within
21. 2.23 - Over The Shoulder: The Brand Within
22. 2.24 Group Coaching Week 2 Session 2
1. 3.1 - Week 3 Intro: Positioning 1 - Audience & Competitor Research
2. 3.2 - Why Positioning Is The Cornerstone Of Strategy
3. 3.3 - The Main Players Of Positioning
4. 3.4 - Deep Dive Into The Lives Of Your Audience
5. 3.5 - Uncover Your Perfect Customer
6. 3.6 - Sparktoro + Rand (Intro + Pricing + Interview)
7. 3.7 - Find Gold From Your Competitive Analysis
8. 3.8 - The Good, The Bad And The Gaps
9. 3.9 - Week 3 Review
10. 3.10 - Week 3: Assignment #2
11. 3.11 - Playbook: Audience & Competitor Research
12. 3.12 - Workbooks / Tools: Audience & Competitor Research
13. 3.13 - Over The Shoulder: Audience & Competitor Research
14. 3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 1
15. 3.14 GROUP COACHNG - WEEK 3 - POSITIONING 1 SESSION 2
1. 4.1 - Week 4 Intro: Positioning 2 - Differentiation Strategy
2. 4.2 - How To Find Your Purple Cow
3. 4.3 - Example: Subtle Difference, Big Impact
4. 4.4 - Make A Difference To The Right Group
5. 4.5 - How To Discover Your Difference (Examples)
6. 4.6 Creative Positioning Process: Brand Games & Associations
7. 4.8 - How To Develop Your Positioning Strategy
8. 4.7 - Case Study: Razor Positioning
9. 4.10 - Over The Shoulder: Differentiation Strategy
10. 4.9 - OPTIONAL: Ulli Appelbaum Interview
11. 4.11- Week 4: Review
12. 4.11 - Week 4: Assignment #3
13. 4.12 - Playbook: Develop Your Differentiation Strategy
14. 4.13 - Workbooks / Tools: Differentiation Strategy
15. BONUS: Coaching Call with Sebastian Thalhammer
16. 4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 1
17. 4.14 GROUP COACHNG - WEEK 4 - POSITIONING 1 SESSION 2
1. 5.1 - Week 5 Intro: Branding Psychology & Neuroscience
2. 5.2 - How Use Science To Elevate Your Expert Position
3. 5.3 - How To Leverage Neuroscience To Connect
4. 5.4 - How To Use The Psychology Of Simplicity
5. 5.5 - How To Steal Hearts Through Emotion
6. 5.6 - EXAMPLES: Emotion In Branding #1
7. 5.7 - EXAMPLES: Emotion In Branding #2
8. 5.8 - The Emotional Before & After States
9. 5.9 - How To Influence With Neuroscience
10. 5.10 - 5 Keys To Effective Neuromarketing
11. 5.11 - CASE STUDY A Taste Of Neuromarketing
12. 5.12 - EXAMPLE: Neuromarketing In Action
13. 5.13 - Week 5: Review
14. 5.14 Coaching Session 1
15. 5.14 Coaching Session 2
1. 6.1 - Week 6 Intro: Brand Archetypes & Personality
2. 6.2 - The Impact Of This Old Fashioned Tactic
3. 6.3 - How To Make Human Connections
4. 6.4 - Develop Your Personality With Science
5. 6.5 - How To Keep Your Personality Defined
6. 6.6 - Uncover Your Audience Archetype
7. 6.7 - Discover The Archetype Framework
8. 6.8 - The Outlaw
9. 6.9 - The Magician
10. 6.10 - The Hero
11. 6.11 - The Lover
12. 6.12 - The Jester
13. 6.13 - The Everyman
14. 6.14 - The Caregiver
15. 6.15 - The Ruler
16. 6.16 - The Creator
17. 6.17 - The Innocent
18. 6.18 - The Sage
19. 6.19 - The Explorer
20. 6.20 - Identify Your Brand Role
21. 6.21 - How To Use The Archetypal Mix Formula
22. 6.22 - Build Your Personality Around Your Audience
23. 6.23 - Bring Your Human Brand To Life
24. 6.24 - EXAMPLE: Simple Personality Expression
25. 6.25 - EXAMPLE: From The Outlaw To The Creator
26. 6.26 - EXAMPLE: The Personality Of London
27. 6.27 - The Brand Interview Technique
28. 6.28 - How To Apply Your Persona Attitude
29. 6.29 - Week 6: Review
30. 6.30 - Week 6: Assignment #4
31. 6.31 - Playbook: Develop Your Brand Personality
32. 6.32- Workbook / Tools: Brand Archetypes, Personality & Voice
33. 6.33 - Over The Shoulder: Brand Archetype, Personality And Voice
34. 6.34 Group Coaching - Week 6 - Session 1
35. 6.34 Group Coaching - Week 6 - Session 2
1. 7.1 - Week 7 Intro: Brand Messaging Framework
2. 7.2 - The Modern Brand Messaging Structure
3. 7.3 - Develop Primary Core Message
4. 7.4 - Develop Your Secondary Core Message
5. 7.5 - Use The Framing Technique For Endless Content
6. 7.6 - How To Avoid Killing Your Message
7. 7.7 - Inject Effective Messaging Characteristics
8. 7.8 - How To Craft Compelling Copy
9. 7.9 - Week 7: Review
10. 7.10 - Week 7: Assignment #5
11. 7.11 - Playbook: Develop Your Brand Messaging Framework
12. 7.12 - Workbooks / Tools: Brand Messaging Framework
13. 7.13 - Over The Shoulder: Brand Messaging Framework
14. 7.14 Group Coaching Week 7 - Session 1
15. 7.14 Group Coaching Week 7 - Session 2
1. 8.1 - Week Intro: Brand Storytelling Framework
2. 8.2 - History, Science And Emotions Of Storytelling
3. 8.3 - How To Craft A Modern Story Framework
4. 8.4 - Step Aside For The Hero
5. 8.5 - The Hero's Journey
6. 8.6 - The Audience's Journey
7. 8.7 - How To Write An Effective Story
8. 8.8 - How To Use Message Blocks, Story Blocks & Micro Stories
9. 8.9 - EXAMPLES Brand Storytelling #1
10. 8.10 - EXAMPLES Brand Storytelling #2
11. 8.11 - How To Tell Your Modern Story
12. 8.12 - Week 8: Review
13. 8.13 - Week 8: Assignment #6
14. 8.14 - Playbook: Develop Your Brand Storytelling Framework
15. 8.15 - Workbook / Tools: Brand Storytelling Framework
16. 8.16 - Over The Shoulder: Brand Storytelling Framework
17. 8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 1
18. 8.17 Group Coaching - Week 8 - Group Coaching - Brand Storytelling Framework 2
1. 9.1 - Week 9 Intro: Brand Naming, Tagline & Hooks
2. 9.2 - The Critical Role Of The Tagline
3. 9.3 - EXAMPLES: Iconic Taglines
4. 9.4 - How To Develop An Unforgettable Tagline
5. 9.5 - The Significance Of The Brand Name
6. 9.6 - How To Develop A Name With A Message
7. 9.7 - Inject Your Promise Into Everything You Do
8. 9.8 - Increase Your Value With A Hook And Pitch
9. 9.9 - Week 9: Review
10. 9.10 - Week 9: Assignment #7 (Optional)
11. 9.11 Playbook: Develop Your Brand Name, Tagline & Hooks
12. 9.11 - Workbook / Tools: Develop Your Brand Name, Tagline & Hooks
13. 9.12 - Over The Shoulder: Brand Naming, Tagline & Hooks
14. 9.13 Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 1
15. Group Coaching - Week 9 - Group Coaching - Brand Naming, Tagline & Hooks Session 2
1. 10.1 - Week 10 Intro: Strategic Visual Identity Development
2. 10.2 - Strategic Design Is Visual Thinking
3. 10.3 - The Significance Of The Logo
4. 10.4 - How To Build A Visual Identity With Strategy
5. 10.5 - Achieve The Visual Identity Goal Of Recall
6. 10.6 - How To Craft A Visual System That Works
7. 10.7 - Characteristics Of Effective Logos
8. 10.8 - EXAMPLES: Inspirational Logos
9. 10.9 - Leverage The Psychology Of Colour
10. 10.10 - Leverage The Personality Of Typography
11. 10.11 - Leverage The Visual Human Brain
12. 10.12 - EXAMPLES: Brand Identity System
13. 10.13 - A Strategic Design Approach
14. 10.14 - How To Create An Effective Style Guide
15. 10.15 - Week 10: Assignment #8
16. 10.16 - Week 10: Assignment #8
17. 10.17 - Playbook: Develop Your Strategic Visual Identity
18. 10.18 - Workbook / Tools: Strategic Visual Identity
19. 10.19 - Over The Shoulder: Strategic Visual Identity Development
20. 10.20 Group Coaching - Week 6 - Group Coaching - Strategic Visual Identity
1. 11.1 - Week 11 Intro: Brand Master Guide Development
2. 11.2 Brand Strategy Presentation
3. 11.5 Brand Master Guide Example - OPR
4. 11.5 Brand Master Guide Example - Bipolar Empath
5. 11.5 Brand Master Guide Example - Accent Academy
6. 11.5 Brand Master Guide Example - Soaring Life
7. 11.5 Brand Master Guide Example - UNICO (Spanish)
8. 11.7 Over The Shoulder: Brand Master Guide Development
9. BMB Playbook 8 of 8 - Strategic Visual Identity
10. 11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 1
11. 11.9 Group Coaching - Week 11 - Group Coaching - Brand Master Guide Development 2

About this course

$1,195.00
205 lessons
50.5 hours of video content

Brand Master Bootcamp (Full Curriculum Replay)

Course curriculum

WK0: BOOTCAMP ORIENTATION

WK1: BRAND STRATEGY MINDSET

WK2: THE BRAND WITHIN

WK3: POSITIONING #1 - AUDIENCE & COMPETITOR RESEARCH

WK4: POSITIONING #2 - DIFFERENTIATION STRATEGY

WK5: BRANDING PSYCHOLOGY & NEUROSCIENCE

WK6: BRAND ARCHETYPES & PERSONALITY

WK7: BRAND MESSAGE FRAMEWORK

WK8: BRAND STORYTELLING FRAMEWORK

WK9: BRAND NAMING, TAGLINE & HOOKS

WK10: STRATEGIC VISUAL IDENTITY DEVELOPMENT

WK11: BRAND GUIDELINES DEVELOPMENT

About this course