Course curriculum

    1. Introduction To Brand DNA

    1. Discover The Authentic Human Brand

    2. The Honest Role Of Authenticity

    3. Starting With Why

    1. Finding And Aligning Internal Belief Systems

    2. EXAMPLE: What Authenticity Is Not

    3. The Great Purpose Debate

    4. How To Develop A Meaningful Brand Purpose

    5. EXAMPLE: Helping Underprivileged People

    6. EXAMPLE: Address Self-Esteem In Women

    1. How To Establish An Ambitious Vision

    2. EXAMPLES: Brand Vision

    1. How To Develop A Committed Mission

    2. EXAMPLES: Brand Mission Statements

    3. How To Develop Your Mission Statement

    1. How To Shape Your Reputation With Behaviour

    2. EXAMPLES: Brand Values

    3. How To Develop Brand Values

    4. Brand DNA Cheatsheets & Workbooks

About this course

  • $197.00
  • 19 lessons