Brand Master Academy

1.1 What Marketing Strategy Really Is

1.2 Strategy vs. Execution: A Practical Divide

1.3 The Strategist’s Role: Leader, Facilitator, Synthesizer

1.4 Selling Marketing Strategy as a Service

1.5 Long-Term vs. Short-Term

1.6 Inbound vs. Outbound: Two Paths, One Strategy

1.7 Strategic Principles to Follow (and Mistakes to Avoid)

2.1 The Three Core Channel Types: Owned, Earned, Paid

2.2 Choosing Channels Based on Buyer Behaviour

2.3 Owned Media: The Core You Control

2.4 Social Media as a Channel (Not Just a Feed)

2.5 Search & Discovery Platforms: Where Intent Lives

2.6 Paid vs. Organic: Balance, Not Binary

2.7 Matching Channels to the Buyer’s Journey

3.1 Inbound Strategy: Attract, Engage, Convert

3.2 Content Strategy: Turning Insights into Assets

3.3 SEO Strategy: Visibility That Compounds

3.4 Social Strategy: Engage, Don’t Just Broadcast

3.5 Email & Automation Strategy: Nurture Through the Journey

4.1 The Strategic Role of Outbound

4.2 Cold Outreach: Relevance Over Volume

4.3 Paid Media Strategy: From Interruptive to Intentional

4.4 Events, Webinars & Live Activation

4.5 Funnel Mapping for Outbound Campaigns

5.1 Strategic Setup: Goals, Stakeholders & Expectations

5.2 Client Onboarding & Operational Setup

5.3 Granular Buyer Behaviour: What You Still Need to Know

5.4 Competitive Funnels, Channels & Content

5.5 Audience Insight: First-Party Data & Guerrilla Research

6.1 Workshop Introduction & Goals

6.2 Decode Buyer Behavior

6.3 Map the Buyer’s Journey

6.4 Inbound: Content Strategy

6.5 Inbound: Social Strategy

6.6 Outbound Outreach & Advertising

6.7 Email & Funnel Flow