Course curriculum

    1. Case Study - Intro

    2. Case Study: Internal Brand Development

    3. Case Study - Positioning - Audience Persona

    4. Case Study - Positioning - Competitive Audit

    5. Case Study - Positioning - Differentiator

    6. Case Study - Archetype Development

    7. Case Study - Brand Persona Development

    8. Case Study - Core Message Framework

    9. Case Study - Storytelling Framework

    10. Case Study - Brand Name, Tagline & Hooks

    11. Case Study - Strategic Creative Process

    12. Case Study - Strategy Deliverables

    13. Case Study - Feedback & Review

About this course

  • $197.00
  • 13 lessons